| |
Courses
Offered:
Advertising/ Promotion
Fashion Merchandising
Marketing A
Leadership Management
Leadership Principles
Back to CTE Programs
Student Organizations :
DECA: Developing
Future Leaders in Marketing, Management, and Entrepreneurship
Course Descriptions:
Advertising/ Promotion
This course provides the student with an understanding of basic
marketing principles and training for entry-level job positions
in the exciting, constantly changing service fields of advertising
and display. Competing successfully as a specialist requires competency
in human relations, communication, selling, management, mathematics,
and budgeting. One should also understand the appropriate and
productive use of display space, television, radio, newspaper,
and other media. Specific training helps the student create, product,
and accurately evaluate the efficiency of the various props, exhibits,
and advertising strategies. Students taking marketing classes
should have the opportunity to participate in the DECA Organization
(student marketing leadership association). DECA related activities
and curriculum can be used as an approved part of all marketing
classes.
back to top
Fashion Merchandising
The Fashion Merchandising course is an introductory course that
teaches the concepts of entry-level business and fashion fundamentals.
The following list of skill standards prepares the student in
fashion merchandising with the fundamentals of: Basic Fashion
and Business Concepts: textile fibers and yarns, garment styles
and parts, retail merchandise categories, designing and producing
apparel, retail business fundamentals, and fashion promotion.
Students taking marketing classes should have the opportunity
to participate in the DECA organization (Student Marketing Leadership
Association). DECA related activities and curriculum can be used
as an approved part of all marketing classes.
back to top
Marketing A
An introductory course that will teach concepts of entry-level
business and marketing functions. The following skill standards
will prepare the student in Marketing, marketing and business
fundamentals, selling, financing, product/service planning, information
management, purchasing, distribution, pricing, promotion, risk
management, career development, economics, communications, human
relations, marketing math, and marketing operations. Student taking
marketing classes should have the opportunity to participate in
DECA (An Association of Marketing Students). DECA related activities
and curriculum can be used as an approved part of all marketing
classes.
back to top
Leadership Management
Students will understand the concepts of leadership and the
supervisory roles, planning, decision-making, group and organizational
dynamics, and functions in an organization. This class teaches
how to be an effective leader. Concepts of goal setting, motivation,
time management, and other interpersonal skills are taught. Classmates
with these skills could become very effective within the student
leadership organizations in the high schools. Students may be
eligible to receive three (3) credits of concurrent enrollment
at a local college if the student completes both semester A and
B courses
back to top
Leadership Principles
This course is recommended for students who are elected student
body or class officers, organization or club president/officers,
or are considering running for one of these offices. Student leaders
have great ambitions and enthusiasm for the school and student
body—but this alone does not create success. This class
teaches how to be an “effective” leader. Concepts
of goal setting, motivation, team building, time management, conflict
resolution, dealing with stress, and much more are discussed.
Students may be eligible to receive three (3) credits of concurrent
enrollment at Utah Valley State College.
back to top |
